Coinlinx UX | UI Web Site

Coinlinx Client Overview - responsive Website redesign

We were a team of three designers and were tasked to redesign an existing website. David the CEO of the start up Coinlinx offered two particular business services, one was ATM Bitcoins and the other was using blockchain technology solutions in smart contracts. David wanted to tap into users somewhat familiar with FinTech and this new age digital currency and algorithms to provide business solutions in various fields like insurance and travel. Yet he also is aware this is an evolving field and wanted to provide some 101 learning to provide knowledge and education to these difficult terms he was working with.
So our solution was to design a web site that drove potential clients through his website and created a form that the user could contact his business for client capture. Also a section was designed for cryptocurrency 101 where Coinlinx use cases in blockchain technology are viewable. We conducted a heuristic evaluation on his existing site and conducting A/B user testing on his existing site and competitors sites. The insights gained from our user testing informed the IA and feature prioritization for Coinlinx website redesign. Hi fi wireframes were designed in Sketch and an MVP created in Invision.

Design Decisions

INformation hierarchy

We redesigned the Coinlinx website to guide users through a narrative that begins by defining Coinlinx two business solutions: SmartContracts and Bitcoin ATMs. 

We then introduce use cases which demonstrate how Coinlinx provides these services. 

Finally we ask, how might Coinlinx work for the users in order to get people to engage? 

We ended each page navigation with a Contact CTA  to steer users to contact Coinlinx in order to either learn more or get started. 

New Feature

We introduced an About Cryptocurrency knowledge section which contains FAQs, infographics, videos, and an RSS feed to source relevant articles.

Content priority

Content Priority
We communicate the relative importance of the site’s content through graphics, typography, site structure, and user task flows.

business CONtact/ intake form

We ended each page navigation with a Contact CTA  to steer users to contact Coinlinx in order to either learn more or get started. 

Coinlinx Mission Page

Research

problem statement

Coinlinx needs to provide people with reliable, informative content that drives customers to Coinlinx services.