Spotify UX | UI App Design

Spotify Overview - Conceptual new feature placement in app

Team of three designers

Spotify is always looking for innovative ways to keep their customers engage.  Their Mission Statement is to give people access to all the music they want, all the time in a completely legal and accessible way.

Problem/Opportunity:

They would like to introduce a new feature that allows their users in real time to:

● Capture and collaborate live DJ sets

● Be able to join rooms to listen and interact with live DJ sets

THE EVOLUTION OF FEATURED SCREENS

Problem statement

Music lovers need a way to be actively engaged because they seek the thrill of being part of a community

Who our competitors are

● Most streaming apps/sites have similar base functions
● One-stop shops vs specialized content
● Based on stats for Facebook, engagement and viewing significantly increased when activity was in Facebook Live -Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore; Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos.

spotify today

Freemium, Subscription Business Model
User base: 140M monthly active users, 50M paid
(Source: https://www.statista.com/statistics/244995/number-of-paying-spotify-subscribers/)

designing for our users

● Unexpected new music
● Effective way to share music socially
● Create a feature that allows users in real time to:
listen, collaborate, play and comment
● Seamless integration into current functionality and
navigation
● Adhere to brand standards

RESEARCH