Spotify Overview - Conceptual new feature placement in app
Team of three designers
Spotify is always looking for innovative ways to keep their customers engage. Their Mission Statement is to give people access to all the music they want, all the time in a completely legal and accessible way.
Problem/Opportunity:
They would like to introduce a new feature that allows their users in real time to:
● Capture and collaborate live DJ sets
● Be able to join rooms to listen and interact with live DJ sets
THE EVOLUTION OF FEATURED SCREENS
Problem statement
Music lovers need a way to be actively engaged because they seek the thrill of being part of a community
Who our competitors are
● Most streaming apps/sites have similar base functions
● One-stop shops vs specialized content
● Based on stats for Facebook, engagement and viewing significantly increased when activity was in Facebook Live -Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore; Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos.
spotify today
Freemium, Subscription Business Model
User base: 140M monthly active users, 50M paid
(Source: https://www.statista.com/statistics/244995/number-of-paying-spotify-subscribers/)
designing for our users
● Unexpected new music
● Effective way to share music socially
● Create a feature that allows users in real time to:
listen, collaborate, play and comment
● Seamless integration into current functionality and
navigation
● Adhere to brand standards
RESEARCH
Storyboard
“With Spotify, people don’t get it until they try it. Then they tell their friends” -Daniel Ek CEO Spotify
Affinity Mapping
Synthesizing the Research
Survey's & Interviews
Insights
Persona
Primary Persona Creation
Primary User Flow
Scenario: Sally is a t home and listening to music on Spotify. She wants to start sharing music in real time and invite her friends to collaborate
Persona
Secondary Persona Creation
Secondary User Flow
Scenario: Ted is taking a break from studying and wants to find new music to listen to and find a way to discuss that music content with others